Since moving to Wyoming Eric and I have become really thrifty. I mean REALLY thrifty. We have become those cheap-o's who revel in not buying something. It is sort of like a game to us. When we started on this little journey we were right in the thick of rampant consumerism. We would buy what the world told us we needed to buy, regardless of how practical it was. when we stepped back and took a look at it all I found that the world of the sale is quite an art form. For instance, I have discovered a weird obsession with discovering the sneakiness of advertising. I am always watching the subtle ways in which companies are trying to push their products and brands upon us. Most recently I have been obsessed with commercials and the way that color plays a role in the sale of a product.
For example there is a cereal brand and the box has red, purple and white. The commercial has a woman prancing through this gorgeous house with red, purple and white everywhere. The advertisers have sold me on this imaginary world that looks so perfect...maybe I should just try their cereal. Once I noticed this commercial it was like a light turned on, most commercials use this simple strategy. What a strange and detailed art form. I am really impressed with modern advertising, packaging and the art of the sale, but there is something I love a little bit more...
I love vintage finds. I really do. Even more than that, perhaps, I love vintage packaging. I love looking at the way in which products were sold to us in days gone by. Take this gorgeous cake decorator set. My mom gave it to me, still in the original box. I love looking at the little details that, once upon a time, sung out to the consumer. Now they are kitschy and collectible. How interesting it all is.
Do you see those little details too? Do you feel like you're super cool when you do find them?